Mark Watson is a visionary leader and social equity advocate, serving as the President and Chief Investment Officer of Potlikker Capital. This innovative, farm community-governed charitable fund champions BIPOC farmers at the critical intersection of racial and climate justice. Under Mark's stewardship, Potlikker Capital collaborates closely with Jubilee Justice to drive systemic change and equitable growth in agricultural communities.

Mark also brings his expertise to the role of Senior Investment Strategist following his impactful tenure as Managing Director of the Fair Food Fund. There, he mobilized catalytic capital to enhance community access to healthy food and promote local ownership in food production and distribution, always with a focus on social equity.

In addition, Mark founded Keel Asset Management LLC, a pioneering financial advisory firm dedicated to providing socially responsible investment solutions to nonprofits and public and corporate pension plans. His career began in commercial banking at the First National Bank of Chicago (now JP Morgan Chase), where he amassed over 30 years of experience managing investment portfolios for foundations, endowments, and institutional pension funds.

Notably, Mark co-designed and launched the Boston Impact Initiative Fund, an integrated racial justice capital fund that successfully deployed capital to over 30 small businesses. He continues to contribute his expertise as an investment committee member for the Fund.

Mark's extensive involvement in various advisory roles underscores his commitment to social change. He serves as an advisory board member of MIT/Health Innovation Systems Inc., Director of Transition at The Institute of Educational Leadership, board president of Sustainable Cape, Inc., and was previously a board member of the Social Venture Network.

Mark holds a Bachelor of Science in Finance from the University of Illinois Urbana-Champaign and a Master of Business Administration from the Booth School of Business at the University of Chicago.