A More Just Food System Is Possible.
One where resilient communities create conditions for producers and processors to succeed, local economies to prosper, and future generations to choose agriculture.
Potlikker Capital cultivates the conditions that make this future possible.
We Believe Every Investment Is Relational.
Every investment Potlikker Capital makes creates and sustains relationships to strengthen individuals, enterprises, and communities. As more historically excluded producers and processors participate and contribute, they help shape a more just food system.
Every Relationship Begins with Listening.
Every producer and processor has a different story, unique strengths, and distinct aspirations. Understanding where people are determines how we invest.
We listen because understanding is the foundation of every investment we make. It reveals the relationships, strengths, and possibilities that guide our work and helps us coordinate the capital, knowledge, and partnerships that support each producer’s or processor’s goals.
Every investment is grounded in the relationships, strengths, and possibilities each community holds.
Building a More Just Food System Takes All of Us.
Every relationship, every investment, and every partnership creates the possibility for lasting impact.
Here’s how Potlikker Capital puts those relationships into action:
We see the food system as an ecosystem in which producers, processors, markets, communities, capital, knowledge, and relationships are all interconnected. When one part of that ecosystem grows stronger, it creates opportunities across the entire system.
Potlikker works within these connections, investing in people and enterprises while strengthening the relationships and resources that help communities become more resilient.
This way, investments cultivate real impact by creating the right conditions for individuals, enterprises, and communities to thrive together, helping to shape a more just food system.
Individual Impact
Relationship-centered investments expand access to capital, knowledge, and networks, helping producers and processors strengthen their enterprises and pursue lasting opportunity.
Community Impact
Producers and processors learn from one another, build trusted relationships, and strengthen their communities. From these relationships, Communities of Practice can emerge, supporting shared learning, leadership, and collective action.
Systems Impact
Strategic partnerships, education, and field leadership expand participation, strengthen collaboration, and help cultivate the conditions for a more just food system.
A Shared Vision for a Different Future
Potlikker Capital was founded on a simple but profound belief: every investment is relational.
Together, Mark Watson and Konda Mason have brought decades of experience in finance, regenerative agriculture, systems change, and community leadership to cultivate an organization where relationships shape every investment, collaboration inspires innovation, and capital creates lasting opportunity for people, enterprises, and communities.
Relationships Build Resilience
Every relationship begins with listening.
Every community brings unique strengths.
Every producer deserves investment that reflects both opportunity and aspiration.
Ecosystem Investing is Potlikker Capital's approach to investing with the whole picture in view. We listen to understand each producer or processor, the community they serve, the relationships that surround them, and the conditions that can help their enterprise succeed.
That understanding guides how we bring together flexible capital, technical assistance, strategic partnerships, community knowledge, and trusted relationships around each investment.
Whether you're launching something new, expanding your operation, investing in regenerative practices, or strengthening long-term sustainability, our team works alongside you to identify the right combination of resources and relationships to move your vision forward.
